The Barrington Times, the publication Sorrentino sent his letter to, published his written message along with his street address. The protesters are planning to conduct the demonstration on Knapton Street where Sorrentino resides.
In the letter, Sorrentino reveals his abhorrence for "mature, adult" women who publicly wear yoga pants. According to him, yoga pants do not compliment women over the age of 20. He proceeds to ask women to "grow up," and "stop wearing them in public."
Female readers were quick to remind Sorrentino of their right to wear what they want in public. A Facebook Event named "Yoga Pants Parade" has been created as a response to Sorrentino's letter. As of writing, 410 women are participating, and more than a thousand have shown interest.
Jamie Patrice, the organizer of the protest, told Yahoo! Style she was surprised that the Barrington Times published such a letter shaming women for their choice of clothing. Eric Johnson, another parade organizer, also expressed her disappointment towards the Barrington Times for seeing the letter newsworthy.
Nonetheless, some people are defending Sorrentino for his letter. Twitter user Burgandian Travels replied to USA Today's twitter report saying:
Another reply to the same report reads:
A parade route released by Patrice begins in front of Hampden Meadows School. The women who are going to partake in the protest are asked to wear their yoga pants as they walk down Knapton Street from 2-3 in the afternoon on Sunday.
Editor Josh Bickford makes a case for the letter's publication saying they attempt to publish every letter they receive, "adhering to the standards for libel and ethical content." According to him, Sorrentino, in his letter did not attack any particular person or group.