In late 2016, the L.O.L. Surprise! Toys were released. By 2018, more than 800 million of these toys were sold.
According to The Atlantic, the concept of these toys capitalized on children's interest in unboxing.
Almost four years after its release, parents are on rage after discovering what has been described as scandalous outfits.
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The controversial L.O.L. Surprise! Dolls
These outfits or tattoos only appear when the L.O.L. Surprise! Dolls are dipped in ice-cold water.
The controversy initially surfaced when a mom pointed out the disturbing discovery on Reddit.
My 3 year olds “ LOL Surprise doll” she got for Christmas. When you dip her in cold water her “secret spy outfit” shows up. Aka secret lingerie. And for whatever reason the nipples become extremely visible. The leopard print skimpy outfit she came with also makes her look like a hooker. from r/trashy
She discovered that her three-year-old daughter's L.O.L. Surprise! Doll had a "secret lingerie" once dipped in ice-cold water. What bothered her the most was that the doll looked like a hooker and the nipples of the doll became extremely visible.
Recently the controversy surrounding the L.O.L. Surprise! Dolls resurfaced when a mom of a six-year-old girl went live on Facebook.
Hilary Williams showed to her viewers how the L.O.L. Surprise! Dolls have disturbing outfits or tattoos once dipped in ice-cold water.
In the video, she called for parents to share the video because it is real and that other parent should be aware of the discovery that she showed.
The video now has more than 22 million views and more than 700,000 shares.
The Internet's reaction
On William's Facebook live, a lot of parents have expressed their concerns over the matter.
Some even said they are going to check their daughters' dolls as well.
On Twitter, a lot of netizens are talking about it as well.
