Moms, dads, and baby carers in the U.S. are going to use Uber a lot from now on as the popular ride-sharing, and food delivery app has launched its newest baby -- a baby and kids essentials delivery service in partnership with popular brands dedicated to children's products.
In a statement from Uber, the company revealed that its Uber Eats section for mobile phones has a new vertical for baby and kids essentials. Parents can tap on their orders, pay for the purchase, and wait for the delivery to arrive. Aside from necessities like diapers and baby food, the Uber baby and kids essentials section also has items like toddler dishes and placemats, baby thermometers, bedding items, and more.
In the initial launch on November 1, Uber has partnered with brands like The Honest Company, Lalo, Little Spoon, Nyssa, Yumi, and over 750 products from the popular home store Bed Bath & Beyond, which has its BuyBuy Baby products. Rafeh Masood, the chief digital and interim chief brand officer of Bed Bath & Beyond, said that they are excited about this Uber partnership as they will reach new and more customers.
"We look forward to having their innovative services market and deliver products from Bed Bath & Beyond and BuyBuy Baby right to customers' doorsteps," Masood said.
Uber users can easily find the baby and kids essential section by looking at the "Baby" category or searching for the baby emoji on the app. They will have to choose the baby hub option for the delivery or manually set a pick-up order if needed.
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Clamor from Parents
Becky Katz Davis, Uber's spokesperson, said that they launched the services for babies and kids because of a demand from their customers, who are parents. Davis said that as a new mother herself, she had situations where her family urgently needed a diaper or pacifier and did not have time to run to the store or wait for delivery for days.
The baby hub is undoubtedly an answer for busy and overwhelmed parents and caregivers who now have the convenience of shopping for baby needs with just the tap of a button. Most Americans with mobile phones are also used to Uber services, so using the app will not be challenging as the process is the same for the baby hub.
Communities in Need to Also Benefit
Following the launch, Uber will also work with Baby2Baby to deliver $200,0000-worth of donations to communities in need. The ride-sharing app will also offer rides for free to baby charity workers to help transport and distribute the products.
Baby2Baby is a non-profit corporation that provides diapers, clothes, and other kids' items in the Los Angeles area. Among its celebrity supporters are Jessica Alba, actress and CEO of The Honest Company, actresses Jenna Dewan and Olivia Munn, and the Duke and Duchess of Sussex, Prince Harry and Meghan Markle.
The Uber tie-up comes as The Honest Company and Baby2Baby have plans to donate over 10 million products across the U.S. by the end of 2022 to celebrate the latter's 10th anniversary. Alba said that they are kickstarting this community drive this holiday season, including bundle options for donations from their customers. Every bundle purchased will be coursed through the charity.
