A 10-year-girl has established a toy business, dubbed Pixie Fidgets, that may set her comfortably for life even before she turns 15 years old.
According to Roxy Jacenko, a PR expert from Sydney, her daughter, Pixie Curtis, could retire in her teens if she wants to as her newly-launched Pixie Fidgets has taken off in Australia with an earning of over $200,000 in the first month of operations in May 2021. The toy business is also projected to earn over $21 million in the next few years after landing a deal with Myers, a major retailer.
The 10-year-old has come up with the business with the help of her savvy mother, and they have been running the operations online and through Instagram, where the toy company has over 90,000 followers and counting.
What are Pixie Fidgets?
Pixie Fidgets offer a line of colorful fidget toys or sensory toys in all shapes and sizes that help children and adults, especially those with ADHD and autism, appease their nervous energy. According to Scientific American, while there haven't been significant widespread studies about fidget toys, a behavioral science expert from UC Davis has seen it work with children with ADHD in situations where they have to complete "cognitively demanding tasks."
Some fidget toys also help with hand-eye coordination and concentration. However, some schools prohibit such toys since it could take away their focus from their school work. What's clear, however, is that fidget toys aren't just fads and could remain in demand since they serve an important purpose for people who may need more help to manage and calm their nerves.
Jacenko said that watching her daughter develop her drive and business acumen has been a "most rewarding experience." The mother is proud that Pixie has an entrepreneurial spirit at such a young age, which she has, no doubt, inherited from her.
In 2011, Jacenko launched Pixie Bows, a successful hair accessory business, when her daughter was just a baby. She followed this up with Pixie Pixs, featuring games, toys, and other goodies for kids.
Jacenko said that she started working at 14 at McDonald's and was taught early on that success happens with hard work. Today, aside from guiding her daughter in her business, Jacenko is a powerhouse PR consultant in Sydney and has a house in one of the city's most expensive blue-chip suburbs, Vaucluse. She is married to a banker, Oliver Curtis, and has a seven-year-old boy, Hunter.
Treating Mom for Christmas
Aside from Pixie Fidgets, the 10-year-old is also a children's charity ambassador and has been the face of Camp Quality's new campaign to raise funds for kids with cancer. She commands $800 per appearance for other events.
Through the years, Pixie's mother has showered her with presents, but the 10-year-old said that it's her turn to spoil her mother for Christmas. She is treating her mother to Paris, France, since the borders for traveling have reopened. The 10-year-old also said she would get her mom some new clothes and a hair makeover.
