Jeff Beaver is not just any father. The Arkansas-based dad has been winning over the hearts of many by joyfully wearing his daughter Emily's stylish crochet designs. The dedicated father can be seen twirling, laughing, dancing, and posing in looks from the LoveBeav product line across social media platforms, including TikTok, Instagram, and more.
Emily had been doing crochet designs since 2015 but started noticing her crocheting business take off during the summer of 2021, thanks to social media. The business then saw an immediate upswing in attention when she began letting her parents model her designs.
Emily told "Good Morning America" that her dad had never been afraid to look silly, especially if he was having fun doing it, so there was never any hesitation on his part. She added that the most important thing for her and her parents is that they were spending quality time laughing and enjoying what they were doing, and they could care less what other people think about how silly it might look.
Emily recruits dad to promote her crochet designs
After noticing how well a video performed that featured her mom, Amy, wearing one of her crochet designs, Emily had a brilliant idea. She thought, why not include her dad in the clips to promote the product.
Emily said the internet ate it up. Every time she included her parents, she knew there was something special about the concept of a family wearing crochet tops together. Emily's business has continued to grow rapidly since she included her parents in content creation, and she has seen a significant increase in followers, according to Cafemom.
The 28-year-old content creator and crochet artist quit her previous day job to solely focus on art and content creation full-time because of increased sales and engagement.
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Business is booming for Emily's LoveBeav product line
Emily said she went from barely any sales to usually selling out her entire restock each month. However, the biggest win for her has been the opportunities she got to partner with some of her favorite brands, like Michael's Craft Store. Emily said she has been shopping at Michael's since she started crocheting, so partnering with them and creating videos for them has been an absolute dream for her.
Emily also said that she and her parents have always been content creators, as many of her school projects while growing up were funny videos that her parents had always supported. She added that her parents have always been very easy to bounce ideas off, and all three of them are very creative, so it makes sense that they would go in this direction together.
