A growth rate of almost 5 percent in Compound Annual Growth Rate (CAGR) is expected for baby skincare products as demand strongly thrives in both the Middle East and Africa.
The market for baby care products is anticipated to flourish by a percentage rate of four and six-tenths for 2022-2030, specifically skincare products, according to The Brainy Insights.
It is expected to reach $28.5 billion by 2030 from $18.6 billion in 2021.
Products with a natural approach
This is highly possible as the market is primarily driven by health-conscious parents, prioritizing and ensuring to only use cruelty-free, gluten-free and vegan products. These parents are also leaning towards products made of botanical ingredients like calendula extracts, chamomile, rosemary, aloe vera extracts, coconut oils, olive oils, shea butter, and vegetable glycerin.
Moreover, the number of "affluent millennial parents" using premium and specialized baby skincare and haircare products is rising.
In 2021, it was seen that the most valuable factors parents look into when purchasing baby care products are their premium natural ingredients and the claims for being fragrance-free and antibacterial, as stated by Maxime Fougere, Lubrizol Life Science's global beauty marketing manager. Lubrizol Life Science is a company made to examine suitable ingredients and future trends for baby care products.
These factors will continue for the years to come.
Further, brands with a natural approach to baby care products will continue to appeal more to parents as it has since 2021.
The megatrends for parents are those products that reflect sustainability, nature, efficacy, and safety. Baby care products that are organic, vegan, and biodegradable have become popular and, for the years to come, will thrive in popularity, industry experts declared.
Parents willing to pay the premium price
Though organic and natural products are much more expensive, parents do not mind. They are eager to pay a premium price if it means safety for their kids.
Most organic and natural products are made of plant-based ingredients, which have soothing properties for a baby or a child's sensitive skin.
Moreover, scalp and hair care are also important for young parents who consider scalp and hair extensions of the skin. They prefer hair care products containing oils rich in vitamins D and E or avocado and jojoba as ingredients.
Thus, the well-established and even the regional players are more committed than ever to providing the safest, most natural, and most-effective products for infants and children.
Current key players in the market right now, as listed by Globe Newswire, are Johnson & Johnson Services, Inc., KCWW, Beiersdorf, Procter & Gamble, Himalaya Wellness Company, Unilever, Weleda, Babo Botanicals, California Baby, Dabur India Limited, Honasa Consumer Pvt. Ltd., CLX (Burt's Bees), Earth Mama and Sebapharma.
On the other hand, the leading retailers of baby care products online are the prominent e-commerce giants Amazon, Walmart, and other company websites.
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