Rapper Macklemore is breaking new ground with his upcoming music video for "No Bad Days" by entrusting the directorial duties to an unexpected yet deserving candidate: his 7-year-old daughter, Sloane.
The news broke yesterday, February 20, when Macklemore shared a video on Instagram of the moment he asked his daughter to take the reins on the music video project.
The video quickly went viral and garnered positive feedback from fans and media outlets alike.
Macklemore's 7-year-old daughter to direct new music video
According to Today, Sloane was at the table, wherein it appeared she had been drawing and doodling for some time when her father sat beside her.
In the video, Macklemore sat beside Sloane and started sharing how he loves his daughter's visual aesthetic and style and was impressed with her work ethic and creative eye.
Macklemore mentioned that he had an unusual concept in mind. The rapper revealed that he plans to create a music video for his upcoming single "No Bad Days," part of his new album "Ben," slated to come out on March 3.
Before asking the question, the father first assured his 7-year-old daughter that they did not have to do it if she did not want to, making sure that she did not feel forced.
Macklemore proposed the idea by saying he needed a director and wondered if she could direct the music video.
Shocked, Sloane giggled and excitedly exclaimed, "yes." The seven-year-old is understandably elated at the opportunity; she was almost close to having an emotional response and immediately hugged her father.
The father-and-daughter duo then shared a celebratory embrace as Sloane wiped tears from her eyes.
According to CNN, Macklemore, the famous rapper, had a history of including his talented daughter Sloane in his creative process. In a 2021 video shared by the rapper, he played his song "Next Year" for Sloane, who provided her feedback and thoughts on the song.
This recent collaboration on the music video for "No Bad Days" is yet another example of how Macklemore empowers his young daughter and allows her to showcase her artistic talents. The rapper clearly values his daughter's input and is excited to work with her on this project.
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Macklemore as a rapper and father
Benjamin Hammond Haggerty, better known as Macklemore, rose to fame in the early 2010s with his music partner Ryan Lewis.
They won four Grammy Awards in 2014 for their album "The Heist" and its hit single "Thrift Shop." Since then, Macklemore has become a successful solo artist, releasing multiple albums and collaborating with artists across genres.
Macklemore has also been open about his personal life and family, often sharing moments and pictures of his family.
According to The Hollywood Reporter, Sloane, Macklemore's eldest daughter, was born in May 2015, and her birth inspired the rapper to write the song "Growing Up (Sloane's Song)" as a tribute to his daughter.
The rapper is not shy when discussing how being a father has influenced his music and life. He explained that his music reflects his experiences, and becoming a father has changed how he sees the world, and he wants to impact society positively.
The song featured singer-songwriter Ed Sheeran and showcased Macklemore's softer side as he shared the lessons he wanted to impart to his daughter as she grew up.
