The actress is releasing a line of playhouses in partnership with her childhood besties and her kids as built-in focus groups.
Amanda Seyfried has a new business venture and it will surely transform the kids' play area to "make it cute."
The Emmy and Golden Globe award-winning actress has teamed up with two of her closest and oldest girlfriends, Anne Hoehn and Maureen North, to build and release a line of children's playhouses, with the brand name "Make it Cute."
They describe their new playhouses as a "creative kingdom with a conscience," as more than it is aesthetically pleasing, parent-friendly and durable, it is earth-friendly - made with "recycled and recyclable materials."
The business was given birth through many pandemic Zoom calls and online wine bondings with her friends of 30 years and whom she grew up with since she was five years old in Allentown, Pennsylvania. Since they have become mothers together, they have been discussing the "chaos that grew exponentially" at home with the kids and the family.
One day, they brainstormed about how they can make their homes a calmer space.
"Anne was building these giant playhouses out of whatever big boxes would come to her house, and we were like, how do we build that? How do we build something like that for all of us, where we can store toys and give our kids that playhouse that they want?" Seyfried narrated, stating how that was the start of a business that made them even closer as friends and mothers.
Her kids as prototype testers
When the new playhouses finally came to life, the actress "recruited" her two kids, six-year-old daughter Nina and two-year-old son Thomas, to test out the prototype.
"My kids love playing in it. They just want to go and explore and make their own space. Sometimes I'll look away and I'll come out in the living room and I'll be like, where are they? And they're both in the house ... and they're playing nicely," the mom of two shared with People magazine.
Seyfried shares her two kids with husband Thomas Sadoski, whom she has been married since 2017.
When asked how her kids take the fact that their mother is a Hollywood star, she shared that it is entirely different for each child.
Her son still cannot fathom how she can be present both at home and on the TV at the same time. His reaction becomes sad when he sees her on TV because he immediately connects it to his mom being away from home, when she is just beside him. He still cannot make sense out of it, "and it shouldn't," the actress declared.
Her daughter, on the other hand, understands very well what her mother's work entails. She misses her when she's out for shoots but she beams with pride over her mother being seen on TV.
Seyfried describes her as a "natural-born actor."
She expressed, "She's not working, but I know in my bones that this is what she is. She's a performer. Will she do it as a career? Who knows?"
Read More: Amanda Seyfried Set For Motherhood Long Before Welcoming First Baby With Thomas Sadoski
Parenthood 'more enjoyable' with husband
The actress loves being a parent, especially that she gets to do it alongside her husband. She shared that he "makes parenting even more enjoyable."
"Yesterday, I looked at my husband Tom and said 'God, that was good parenting. You stopped [the behavior] with your tone,' then I came in ... it was a gorgeous moment'," the Mamma Mia star told the news outlet.
When asked what her husband and family thinks of this new season of her life - being a full-time wife, mother, actress and now a businesswoman, she said that they are "very supportive. She further explained that her life is chaotic in some ways, yet she has found peace in her home and in her life.
For the meantime, Seyfried is focusing on the new business venture with her besties, stating that she cannot wait to grow the business with them as their kids grow together as well.
In an Instagram post she made two weeks ago, she announced their new endeavor and honored her childhood friends at the same time by posting a photo of the three of them and captioning it with a beautiful message, "Magic is starting a company with your two childhood best friends. Reality is your children getting to experience said magic along with you (and a space to create their own)."
