As the leaves begin to change and the school buses start rolling, parents everywhere breathe a collective sigh of relief (or perhaps shed a tear or two). The back-to-school season brings a whirlwind of emotions, but it also offers a golden opportunity: a chance for parents to reclaim some time for themselves and focus on their own well-being. Xponential Fitness, with its wide range of fitness and wellness brands, provides a range of options that can fit into even the busiest parent's schedule.
A Diverse Portfolio of Fitness Options
Xponential Fitness operates a platform of eight brands spanning various fitness and wellness verticals, including Pilates, indoor cycling, barre, stretching, boxing, strength training, metabolic health, and yoga. This diverse portfolio allows parents to choose workouts and wellness solutions that best suit their interests, fitness levels, and schedules.
Sarah Luna, president of Xponential Fitness, emphasized the company's mission in a recent address to franchisees.
"Our ultimate goal is to make boutique fitness, health, and wellness accessible to everyone and to meet the consumer where they are, inclusive of our class and service offerings, membership options, vast footprint, and our ability to offer experiences in-studio and digitally," she said.
One of the key advantages for busy parents is the flexibility offered by Xponential's various brands. With over 3,000 open studios and 6,250 licensed locations globally, Xponential Fitness brands are likely to have a location convenient for many parents.
Examples include CycleBar, the largest indoor cycling brand. Its Xpress class, a 30-minute interval-packed, rhythm-based ride, could be perfect for parents with limited time between school drop-off and work.
StretchLab offers personalized, one-on-one assisted stretching services. Its flexible appointment-based approach allows parents to choose classes based on their needs and availability within the busy school year schedule.
"We aim to ensure members have access to an Xponential Fitness experience that matches their individual needs and interests and we do this by approaching the experience in an omnichannel way," said Luna.
Digital Options and Flexible Scheduling
Recognizing that not all parents can make it to a studio regularly, Xponential Fitness has invested heavily in digital technology and applications.
"The XPLUS platform allows our customers to access digital classes and content at all of our fitness and wellness brands from the comfort of their own homes and as a supplement to the in-person experience at our studios," Luna explained.
And for parents looking to avoid workout monotony, Xponential's XPASS offering could be an attractive option. XPASS provides access to all of Xponential's brands on a single recurring monthly membership platform.
"XPASS allows consumers with the flexibility to snack across fitness modalities," said Luna.
Catering to Different Fitness Goals
Xponential's brands cover a wide range of fitness goals for parents at different stages of their fitness journey.
For those focusing on flexibility and recovery, StretchLab offers assisted stretching services that can help improve range of motion, reduce muscle and joint pain, and even improve posture.
Brands like Rumble, a boxing-inspired fitness option, and Body Fit Training (known as "BFT"), a group-based strength training program, offer a science-backed, 50-minute group strength and functional training experience across 14 diverse workouts, combining cutting-edge techniques and coach-led support to help members achieve their health goals while targeting all muscle fibers, movement planes, and energy systems.
There are also low-impact options like Club Pilates, the largest global Pilates brand. For parents looking to de-stress, YogaSix provides a modern approach to yoga focused on improving flexibility, strength, and mental health.
Beyond the variety of workout options, Xponential Fitness brands aim to create a sense of community within their studios. This community aspect can be particularly valuable for parents who might be looking for social connections outside of their family and work environments.
Brands such as Pure Barre and CycleBar offer group classes led by trained instructors. These classes provide a supportive environment where parents can motivate each other and form connections with fellow members.
Xponential Fitness's portfolio extends beyond just physical fitness. The company also owns Lindora, a provider of medically guided wellness and metabolic health solutions.
Lindora's programs offer a lifestyle approach that teaches members how to "eat better, move more, and stress less." For parents juggling multiple responsibilities, this holistic approach to health could provide valuable guidance.
Finding the Right Fit
Xponential Fitness's range of brands and flexible options—from in-studio classes to digital content, high-intensity workouts to restorative sessions—provide numerous avenues for parents to prioritize their health and wellness.
While the specific fitness routine will vary for each mom or dad based on their goals, preferences, and schedules, the key is finding an approach that is sustainable and enjoyable. Whether it's a quick cycling session before work, a relaxing yoga class after school drop-off, or a weekend strength training session, Xponential Fitness aims to provide options that can fit into the dynamic lives of parents.
