Dell new line of laptops represents an important shift in company's approach to notebook design. Dell engineers have developed machines that are not only exciting to use but also very utilitarian.
Dell released last year the XPS 13, a much appreciated laptop that features a stylish thin bezel around the "InfinityEdge" display. Its gorgeous design represents a glimpse at the new concept of the re-privatized Dell company.
Since the launch of the Blackberry gadget, the market has struggled to keep up with increasing demand for flexibility, comfort and mobility. The elegance design of the flagship Dell XPS 13, its slender profile and the performance of the new InfinityEdge display came to respond to these market demands. The CPU Core i5 or i7 ensures high performance, speed and processing power.
With XPS 13, the high-tech giant could catch up with its competitors Lenovo, Asus and Apple. All of these design very desirable notebooks from long time. However, Dell XPS 13 it's an outstanding machine due to its brilliant display.
Dell realized that consumers and businesses alike need a product design as important to the home user as it is to the office worker. XPS 13 came to satisfy this new demand fueled by the rise of "bring-your-own-device" trend.
The American company has launched XPS 13 as a premium type of device focused on the consumer environment rather than on the business environment, according to Dell's Adam Griffin, cited by Ars Technica. He added that the company was taken by surprise by the success registered with many businesses ordering XPS 13 device.
Faced with such pressure from the laptop market, Dell engineers understood that both home consumers and businesses are in need of such type of solution. They requested a business class notebook that was lighter and thinner. The company has learned from that experience even if they were a little bit late to adapt to this new market demand. However, with Dell XPS 13 the company could come ahead of their competitors.
At CES last week, Dell has announced an update of its Latitude 13 7000 Series, according to The Inquirer. With the Latitude 13 7370, in an attempt to create a stylish ultrabook that is more business oriented, the company looked inwards and inspired on several design notes from the successful XPS 13 model.
