Market trends are changing year after year, and both consumers and producers need to keep up with these trends. Luckily, experts have listed down 12 important consumer market trend changes that will likely happen this 2016.
First, brands will begin to use seasonal ingredients, which are both healthy and recognisable, says Food World News. This will attract more consumers, especially with the recent health craze. Next, seeds, beans, and pulses will be used more often as they gain popularity due to their nutritional benefits. These first two trends are highly connected to the third in that consumers will now look for simplicity of packaging and ingredients.
Sustainability seems to be another growing trend, as evidenced by brands mutually beneficial to the producer and consumer gaining massive amounts of popularity, according to Clair Nuttall, founder of The Brand Incubator. Foods that are preservative-free, cholesterol-free, soy-free, GMO-free, nut-free, low sodium, and suitable for diabetics will now become more affordable. A lot of brands are now also looking for better sugar substitutes.
The 7th trend is that herbs and seasonings are now more favored compared to just plain and simple sweetness. And the constantly on the rise hemp may become just as popular as whey before the year comes to a close. Portable foods, which are still filling and have interesting tastes are on the rise in terms of their prevalence as well. Experts say that on-the-go foods will now be in demand as people are now becoming busier.
Those who are looking to have a healthy lifestyle will look for foods that have protein and fiber in them. Those looking to get healthy will now also favor yellow and purple vegetables compared to just the green ones. And finally, consumers would want to eat as pure and as natural as they possibly can in order to improve their overall health.
