Cleveland Cavaliers' power forward Lebron James will co-produce and star in a new reality TV series called "Cleveland Hustles". The goal is to help aspiring entrepreneurs revive a struggling neighborhood.
According to Fox Sports, the 31-year-old NBA player, and his business partner friend Maverick Carter will produce the reality TV show that will most likely air this summer on CNBC.
James and his partner Carter will work with four aspiring entrepreneurs in rebuilding local businesses in Cleveland. Sources say that they will mainly focus on struggling parts of the area.
The duo is reported to get advice from business experts who will take the time to invest and mentor the four entrepreneurs. "The goal is to bring up a struggling neighborhood," "I don't think he's going to retire from his other job." Jim Ackerman, executive vice president of prime-time alternative for CNBC, said in a news conference."
James has been over the showbiz industry recently - following his role in a romantic comedy movie called "Trainwreck". The movie also starred Amy Schumer, Bill Hader, and Brie Larson.
Trainwreck is about Amy, a commitment-phobic career woman who never believes in any real relationship until he met a good guy who changed his perspective in today's dating game. James played as the best friend of Aaron who comes to him for relationship advice.
James has recently signed a deal with Warner Bros. James' SpringHill Entertainment Company that will produce ''Survivor's Remorse'' on Starz. It is a show about a young basketball star, his family and friends and the pressure and excitement of a profitable career. The show will not focus on Basketball but the life behind the hoops.
James also produces a show called "Becoming" on Disney XD. This year might be a big break for James' acting career.
What do you think about James' plans in entering the entertainment industry?