There appears to be an app for everything these days - even one that may help couples to fall pregnant.
The new app, called "Glow", has been created by PayPal co-founder Max Levchin and former Google Executive Mike Huang and was launched on Thursday. There are already apps in iTunes that helps women track their ovulating cycles, but Glow works slightly different. The app collects all sorts of data from its users and donates it to researchers.
The app will also send women daily recommendations for increasing their chances. And men who download the app can also receive recommendations and alerts on how best to help in the effort.
"Once we have a few hundred thousand data points, we'll know a lot more about infertility," Levchin, told The New York Times.
Glow is a free app, however, users can make some money off of it by first paying $50 a month and if they are unable to conceive after 10 months, they will get their money back. If a member does not conceive by the end of those 10 months, she will get money from that pool of cash to pay for infertility treatments," Levchin said.
Levchin noted in the interview that he is aware of the high costs associated with fertility treatments and has donated $1 million to get the insurance part of the program up and running.
"Within 18 months or less, we should have a good idea of whether we're on the right track or not," Glow CEO Mike Huang told Time. "We want to be the first insurance company that everybody loves."
Additionally, users of the app can apply to join Glow First, which is a community fund for infertility treatment that Glow starts every month.
"Our emerging ability to crunch and analyze vast quantities of data will be specifically used to help get you pregnant," the app's website said.
"Tired? Stressed? Agitated? Tell our app and we'll make sure that your partner is aware of your needs," the developer says in the description for the app.
