Capcom recently announced its first concert tour, titled "Capcom Live!" The show will feature a different kind of sound with "rockestral," a combination of rock and orchestra music beginning in March 2016.
"Roll out of music project breaks new ground for Single Content, Multiple Usage strategy; aim of global penetration for popular brands," the Capcom official announcement read. "At "CAPCOM LIVE!" attendees can enjoy live performances of game music from more than ten Capcom masterpieces dating from the 1980s up through the present day, all completely synchronized to HD visuals."
"In addition to the performance of "Video Game Orchestra"-a group that combines rock and orchestral music into "rockestral" concerts and boasts high notoriety in the US-the tour will pursue sophisticated entertainment via staging that weaves together visual effects and specialized lighting," the statement continued. "This tour differs from events that have targeted only gamers by bringing to life a forward-thinking musical project that can engage music fans and general audiences as well."
Moreover, the Japanese developer and publisher of video games introduce "Single Contest, Multiple Usage Strategy," the sequence of performance, to give everyone a different view of their company, Game Spot reported. In fact, their goal is to "achieve greater penetration of its brands in the broadening global game market, including emerging nations" in spite of being known to have 69 different title that has been sold more than 1 million copies.
To recall, Capcom is not the only video game company that produced its own concert series. The Pokemon Company already held a Pokemon concert event while Nintendo also assembled "The Legend of Zelda: Symphony of the Goddesses," an orchestra tour for the adventure series.
"Capcom Live!" is set to start on March 19 in Shanghai and March 26 in Beijing. They are also going to visit North American cities, like Boston before going to other countries next year, where they planned to perform more than 30 concerts in Japan, Europe, Central and South America and Asia.
