The founder of popular yoga pants maker, Lululemon, says some women just can't wear the company's pants.
Lululemon founder Dennis "Chip" Wilson, got into hot water on Thursday during an interview with Bloomberg after he said that their yoga pants are not meant for all women's body shapes.
Wilson said that "some women's bodies just actually don't work" in the pants, reiterating that "they don't work for some women's bodies."
He went on to explain that "it's about the rubbing through the thighs and how much pressure is there" and how often they're worn over time. Even seatbelts and purses worn a certain way would affect the fabric, he said.
The reporter probed for further clarification to which he said "I just think it's how you use them," he said.
Lululemon has been dealing with product quality issues after the company had to pull its black luon yoga pants from shelves in March after customers said the fabric was too sheer. Within weeks, Chief Product Officer Sheree Waterson stepped down and was replaced late last month with Kmart alum Tara Poseley.
Two lawsuits filed in Manhattan blamed the defective pants on cost-cutting, and accused Lululemon, Day and Chairman Dennis "Chip" Wilson of hiding the defects, using deep discounting to boost market share, and concealing plans to replace Day.
Wilson and his wife Shannon, a former designer for the brand, were on Bloomberg TV to discuss a 60-second meditation practice they call Whil. They also answered questions about the hunt for a new CEO, saying the brand is taking time to find the right person.
In June, CEO Christine Day announced she's leaving the company once a successor is named.
Watch the interview below:
