Modern day dads are breaking the stereotype as latest research reveals seven out of ten fathers are losing sleep due to diaper changing.
Night time diaper changes are one of the things parents dread after their child is born—and mothers are usually the ones who are responsible for this post-birth.
However, according to consumer analysts from Mintel, as told by Mirror UK, 57 percent of mothers are at an advantage these days because they get seven hours of sleep or more as compared to 54 percent of fathers. Moreover, forty-three percent of dads just get four to six hours of sleep compared to 38 percent of mothers, according to the same report by Mirror UK.
"While daytime nappy changes are largely the responsibility of the mother, likely due to mums spending the daytime caring for their child whilst on maternity leave, Britain's dads are taking the lead with night-time nappy changes," Mintel's senior beauty analyst, Charlotte Libby says. "We're seeing this trend more and more where men are increasingly occupying spaces previously thought of as 'feminine'—spending more time on housework and taking a more proactive role in parenting."
These statistics don't mean though that dads are at the forefront of nappy changes. Mothers are still leading in the day time with 59 percent of moms changing their child's diapers from four to six times in a day versus 41 percent of dads who do the same task.
The parenting landscape is changing these days though as men are also found to be leading not just in nocturnal parental duties but also in purchasing baby products according to a report by Daily Mail UK. Thirty-four percent of men admitted to buying baby lotion (compared to 32 percent of women), 31 percent buy baby powder (compared to 26 percent of women), and 32 percent were found to buy baby oil (compared to 21 percent of women).
Sadly, dads need to be educated more about infant products as the same report highlights that 56% of fathers find baby product selections to be overwhelming and 36 percent of dads seek the advice of experts. "While women are supported by friends and professionals at baby groups, men do not have the same kind of social discussions surrounding baby products, and, as a result, feel they need more advice," Libby explains. "Offering parents, particularly dads, the opportunity to consult experts on demand will help them feel more comfortable selecting the right products for their children," she adds.
