Fisher-Price showed in its recent video their idea of how the toys will look like once the children of the millennials and the Generation Z were born. The video is entitled "The Future of Parenting."
Fisher-Price is one of the leading toy manufacturers for infants and toddlers under Mattel Inc. and working with Continuum, a global innovation design consultancy. It created the video "The Future of Parenting" that shows how the future technology will enhance the future parents in entertaining, learning, soothing and caring for their young ones and improving the lives of young families, as reported by PR Newswire.
"During this research and development initiative, we used futurecasting to look 10 years ahead to understand the realities young families may encounter and how we can better serve our mission to enrich early childhood development," said Mark Zeller, senior vice president of design and research for Fisher-Price Global Brands. "We enhanced physical models with digital elements to visually depict our concepts in the video, and have also started prototyping actual tech-enabled products that will inspire multi-year innovation in our line that may be available to parents as soon as 2017."
On the other hand, although the technology price is coming down, the technology shown on the video may cost more compared to what the Fisher-Price is selling today, said Zeller. However, these Fisher-Price toys are designed to last longer, according to Fast Co Design.
"It's all about the value," Zeller said. "We're going to be pushing some of these price points, and if the retailers and trade say this is worth it, then why not? Because the value is there."
Fisher-Price toys' price is based on its quality and functionality. The material is home and baby friendly while the software can help the toys to get better as it age.
"The goal is to make that item, and every item, do so much more," Zeller said. "So they'll have the ability to grow with the child."
