Beyonce gives a glimpse and teases every one of her new clothing line on her Instagram page on Thursday. Beyonce now has her own fashion brand, Ivy Park, which will officially be launched on April 14.
According to Elle, Beyonce's new clothing line, Ivy Park, will not be available on its own Ivy Park website. Instead, consumers and fans of Beyonce can get their hands on Ivy Park clothes at the shops of, Net-a-Porter, Topshop and Nordstrom.
Beyonce's Ivy Park is composed of fitness clothing, like sports bras, leggings, shirts and tracksuits. Ivy Park collection also has accessories, like headbands.
Announcing Ivy Park, Beyonce shared a photo on her Instagram account wearing her own clothing line. Beyonce captioned the snap with @wearivypark, which will lead to Ivy Park's own Instagram page.
Introducing IVY PARK a new activewear brand for women. #IVYPARK A photo posted by IVY PARK (@weareivypark) on Mar 31, 2016 at 9:15am PDT
In one snap, Beyonce is accompanied by another girl while the Queen Bey can be seen bending. Beyonce is sporting a crop top and leggings and described the shot, "Introducing IVY PARK a new activewear brand for women."
Aside from the Instagram launch, Beyonce also unveiled a campaign video for Ivy Park, Hollywood Life reported. In a 2-minute clip, Beyonce didn't just promote Ivy Park but, also, the 34-yaer-old star gives inspiration to everyone and a background of her story.
Beyonce started by telling how she begins and how the Parkwood Park, in Houston, Texas becomes a big part of her life. Beyonce is wearing various kinds of fitness outfits from her Ivy Park collection.
Beyonce looks very active in the video; she's working out in a treadmill, going biking and even seen lifting her daughter, Blue Ivy. Beyonce remembers the time when her father is still waking her up to go running.
Beyonce's father inspires her to keep going and taught her of discipline. Beyonce admits there are times when she wants to give up but, she would just think of her parents, sisters and her dreams.
"There are things I'm still afraid of. When I have to conquer those things, I still go back to that park," Beyonce revealed. Beyonce explained that she always look back to the park, it becomes her morale, her strength and who she is today.
