Nintendo's first foray into the smartphone market, the "Miitomo" social game app, is a total hit according to newly-released statistics. It currently has a lot of users, more numerous than the whole population of New Zealand itself!
The data, coming from SurveyMonkey, reports that "Miitomo" now has 4 million users per month, and 1 million users per day. Considering that the game is still young, the statistics show that Nintendo's new application (which is not really a "game," according to TechSpot) is already making it big in the people's attention - not to mention Nintendo's wallet.
Profitable Project
SurveyMonkey reports that each daily user spends about 8 minutes on the app for each day, divided into 2 or 3 sessions. It is estimated that the app rakes in 3-4 cents per user per day, translating to a huge $40,000 per day, or $280,000 per week for Nintendo. While this certainly can't topple the revenue that Supercell's "Clash of Clans" (or "Clash Royale") brings in, it still is relatively huge, especially considering that the app is not a real game, and the purchases mainly involve plain avatar clothing.
The report also revealed that most downloads and purchases are done by iOS device owners. The app was downloaded on a daily average of 370,000 times, with two-thirds of this on iOS, and the remainder on Android. Nintendo apparently made a good choice to release the social app on both platforms, which is evidenced by the fact that it went straight up the charts, overtaking other titles.
15-Minute Wonder?
"Miitomo's" developers must be having the time of their lives right now, with the quick success of their invention, which falls into the same category as Zynga's "The Ville" and EA's "Sims." However, one question remains: will the game be able to maintain the level of success that it has right now?
"Without good retention numbers, Miitomo will be just another 15-minute wonder," SurveyMonkey's Abhinav Agrawal writes. "But if it can convince players to stick around, Nintendo could have an instant classic on its hands."
