Calvin Klein is synonymous with provocative advertising and their latest underwear campaign didn't fail to live up to its reputation. The latest instalment called Erotica involves an upskirt shot of Klara Kristin while the caption reads, "I flash in #mycalvins."
The Upskirt Shot
While Calvin Klein is no stranger to controversial ad campaigns, this by far has received the most outrage, Business Insider said. The ad drew fierce reactions online, seeing it as pervy and sexist. See the ad yourself:
A photo posted by Calvin Klein (@calvinklein) on May 9, 2016 at 3:45pm PDT
"They're trying to connect with millennials, but the ad isn't about the underwear; it's more about the voyeur," Adweek staff writer Kristina Monllos told ABC News. "Something about that feels weird and gross and crass in a way that makes people uncomfortable."
Pervy And Sexist
The full blown upskirt shot of actress Klara Kristin irked The National Center on Sexual Exploitation (NCOSE), stating that the surreptitious shot is a form of sexual harassment that shouldn't be encouraged Esquire reported. They called for Calvin Klein to pull the ad.
"Up-skirting is a growing trend of sexual harassment where pictures are taken up a woman's skirt without her knowledge, or without her consent," the NCOSE said in a statement. "We are calling on Calvin Klein to not only remove this offensive ad, but also to suspend its Erotica advertisement campaign, and to issue an apology to victims of sexual harassment or assault everywhere."
Just a few months earlier, Calvin Klein was also in the spotlight for a billboard ad of a woman who seduced in her Calvins along with a man who made money in his. The billboard has been taken down with the insistence of CEO Heidi Zak of Third Love.
Currently, Calvin Klein has not removed any of its ads and has not released a statement in response to NCOSE demand. What do you think of the Erotica campaign? Is too hot to handle? Hit us up with your comments.
