Jon Snow of "Game of Thrones" is making men flock in barbershops to get the kind of curl that he has. The Lord Commander's curl is uniquely different though: not your father's tight ringlets that exude '70s vibe nor Justin Timberlakes' crisp ramen-noodle-like waves; rather, they're "man perms."
The Jon Snow Effect
"It's definitely become bigger in this year alone," Sara Benitez told Mashable. Benitez is a stylist from NYC-based salon, "Hayato." According to Benitez, who worked at the location for three years, perms give men definition and texture, and most importantly, sex appeal. She said that it's the thing as of the moment.
Meanwhile, according to men's grooming expert, Laura Bolt, perms on dudes are alluring. "Good hair, and lots of it, is sexy," mirroring what Benitez said. Jon Snow's luscious curls are inspiring lots of men to get perms, said Daily Edge. Stylists from New York to the United Kingdom are reporting more men demanding man perms like that of Jon Snow's
Man perm became a demand mostly because of Jon Snow, the character played by Kit Harington in the "Game of Thrones", Askmen said. Bolt described Jon Snow's curls as both appealing to men and women.
"The Jon Snow look has a looser, scruffier, undone edge to it," she says. "Like, he's too busy defending the wall to think about how his hair looks and at the end of the day. The IDGAF attitude is hot." However, men in Asia have been sporting the style for some time now and now it has gone worldwide.
