The 2016 race for presidency has so far been one of the most intense election campaigns in American history. Trying to win over voters before the big voting day comes, Hillary Clinton and Donald Trump are exhausting all efforts for their wide-scale campaigns, even including raising funds through asking money from the average citizen.
According to The Guardian, millions of Americans receive e-mails from Clinton and Trump asking for monetary donations to their presidential campaigns. This is in addition to the sponsorships and donations the two top Presidential nominees already receive from their rich connections.
Columnist Batten writes that it has become a morning routine for Americans to put in the Spam/Junk folder the day's e-mail asking for donations while they drink their cup of coffee. The style of the fundraising e-mail doesn't also help because it is formatted so similarly to scam messages, according to the author.
But as per Wired, no matter how annoying these campaign e-mails asking for donations are, they actually work. Teddy Goff and Marie Ewald tested the effectivity of fundraising e-mails by sending out 400 ones for their donation page every hour of the day. They found out that the more e-mails they sent, the more money they made. There were less people withdrewing subscription than money coming in.
Following Obama's style, the Clinton team has also used this fundraising strategy early in her campaign. According to NPR, the Democrat nominee would sent out fundraising e-mails using fifty different subject lines, testing which ones work to move people to donate and which ones don't that make people unsubscribe.
On Trump's case, he was found this year to even reach out to foreign nationalities for donations. BBC reports that the GOP nominee has asked money from Britain Parliament, Iceland, Australia and Canada residents to which the e-mail recipients immediately said no to. If in any case Trump successfully finds an overseas sponsor, the money won't be accepted legally anyway because American law prohibits soliciting money from foreign nationals.
As per Campaigns and Elections, the morning is really not the best time to send out a fundraising email. If the presidential nominees want to assure donations for their campaigns, they should send more during early afternoon to rush hour which is from 2 p.m. to 8 p.m.
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