Twitter, the 10-year-old social networking service has evolved its core product surprisingly little over the past two years. The social networking service that has long struggled to define its core purpose may lead to one of the several different directions depending on who ends up buying it. It is speculated to switch its focus as soon as one of the potential bidders ends up buying it.
On September 23, CNBC reported the two potential suitors who will soon bid on Twitter are Google and Salesforce.com Inc. Not long after, Walt Disney Co and Microsoft Corp also joined the list who have shown interest for Twitter Inc.
Walt Disney Co is already working with a financial adviser for a possible bid, cited by people familiar with the matter, according to Bloomberg report. While Disney is already working with a financial adviser for evaluation, Salesforce.com Inc is also working with Bank of America on the process, Bloomberg reported.
Any of the potential new owner of Twitter companies who will end up buying Twitter will surely change its core purpose to customer service. The possibility of Salesforce.com Inc. as the new owner of Twitter will change its focus to customer service communications and sets its database for business intelligence while Google is most likely be most interested in the social and news dimensions of Twitter, according to Reuters.
Among the potential buyers of Twitter, Google is set to believe that makes the most financial sense. Alphabet has generated more revenue last quarter alone ($21 billion) than the worth of Twitter. Google already understands the advertising business and Twitter can easily fit with Google's business model, reported by Recode.
The speculation arisen that Twitter will be sold has gathered interests shown from potential buyers. The stock soared 21 percent on Monday, September 23 following the report of the talks with Salesforce.com Inc. Twitter rose as much as 2.1 percent to $23.09, Bloomberg reported.
It has only been almost three years since Twitter debuted on the New York Stock Exchange with an opening value of USD 26 per share that made the company's worth around $18 Billion. Over the past two years of the company's struggle with its core purpose, the revenue is said to be flattening. Soon enough, there is going to be a new Twitter owner and it might not be the same anymore.
