Paramount Picture's new chapter- this was Brad Grey's promise before clips from Paramount's contenders in the academy awards were aired in Los Angeles last night. The same pieces were also aired last week in NY City which also featured highlights of future slates.
The videos were short, concise but they were the flashiest announcement of his reinstatement as Paramount's ambassador. Nobody blames him though for his stepping back from the limelight in the past few months. Deadline spills that as Paramount weathered the storm of its worst fiscal year, another storm was raging in Paramount's board room where Philippe Dauman, Viacom chief was kicked out by Sumner Redstone's controlling interest with a little help from Shari, his daughter.
Investment geniuses were immediately called for as Redstones aim to reconcile CBS and Viacom which parted ways in the year 2006. With the recent events, LA Times is optimistic that companies could come together within the year with Les Moonves overseeing the entire thing.
Meanwhile, Paramount is about to face a vital challenge as it prepares to launch the very highly anticipated sequel movie "Star Trek Beyond." The future box-office performance of the film which was by the way funded by a very huge budget is unknown to even the keenest analysts. This will be tricky since the remake of Ben Hur might just prove a veru much expensive flunk.
Even the slightest trip could pop Grey's bubble. But Jerry Bruckheimer, producer of the "Pirates of the Caribbean" who can be recalled to work with paramount in 2013, came to his defense saying highs and lows come to anyone at some point. Bruckheimer emphasized that Paramount have established many good brands and managed to keep them playing.
Grey has established the reputation of being one of Hollywood's toughest survivors. Many are optimistic that he can weather this storm.
