Miss Universe 2016 is expected to have better ratings as the previous broadcasts. Several factors may be considered in concluding that viewership of this year's pageant can be considered a success.
It is reported that the Miss Universe 2015 ratings did not do so well even after the surprising and embarrassing mistake committed by the host Steve Harvey. Many even speculated that the "big mistake" was rigged and planned to rake in more viewers. If it is indeed accurate, then the most awkward moment on live TV was deemed unsuccessful.
According to Business Insider, fewer people watched the Miss Universe 2015 as the pageant only had a rating of 1.7 with the 18 to 49 demographics. This is 2.0 less than the ratings of Miss Universe 2014.
The Miss Universe 2015, which was won by Pia Wurtzbach of the Philippines only attracted 6.2 million total viewers in the US compared to the previous year's 7.7 million viewers. The airing time of the pageant could have contributed to the disappointing rating. NBC aired Ms. Universe 2015 from 7 to 10pm while the previous year from 8 to 11pm where more people are considered watching TV.
The Miss Universe 2016 then is expected to rate better. As shared by Rappler, the Miss Universe 2016 will be in the Philippines, as simple as that. Filipinos are considered the biggest fan of the pageant, alongside boxing matches of their own Manny Pacquiao.
The Miss Universe 2016 is a big event. US viewership of the is expected to improve as there a good number of Filipinos (estimated at 4 million) who are based in the United States. Watching the pageant being held in their own country is enough to make them proud. It would also give them a sense of being home.
The Miss Universe 2016 will feature different parts of the Philippines. Different events are reported to be done in Davao, Cebu and Boracay, which is voted as the World's Best Island from recent polls conducted by Conde Nast.
The Miss Universe 2016 is also expected to be hosted by no other than Steve Harvey- again. Non-Filipinos should be curious to see what the comedian-host's antics are as he hosts the show. He is also expected to make fun of himself as he may bring up his blunder from last year's pageant.
Miss Universe 2016 may also see more American viewers as the USA is represented by Deshauna Barber, a Black-American who is even currently serving the US Army. Watching Deshauna compete is a good way to show how Americans are indeed against racism following Donald Trump winning the 2016 US Elections.
Many Latin-American viewers are also expected to tune in to Ms. Universe 2016. From July 1, 2014 data, there are about 55 million Hispanic-population in the US. They are expected to watch as support to their own bets such as Colombia, Venezuela, Puerto Rico, Mexico and many others. Latinos too, are known to big fans of the pageant.
