After a not so laudable 2017 due to the ill effects of the iPhone 7 sans headphone jack and the MacBook Pro's audacious price range with mediocre specs, Apple looks to bounce back with a new iPhone. This time, the new handset will come with a curved display screen - something that rivals Samsung and LG had already used in the past.
Apple is generally known to be a widely innovative company. From Retina Display to Cortana to the new Touch Bar found in the new MacBook, Cupertino has been one of those who frontlines new technology and potential game changers day in and day out. To add to their already long list of achievement, Fortune reported that Apple is "testing an iPhone" with an Organic Light Emitting Diode (OLED) that would allow them to use a curved display screen. The OLED version would complement Apple's current LCD material, it added.
Business Insider also relayed The Wall Street Journal's post that pits Apple to be testing "more than 10" new iPhone prototypes. Likewise, it pursued another angle on the development, this time concerning Samsung to supply "most" of Apple's OLED requisites. Sharp CEO Tai Jeng-wu opened his two cents on the issue, saying that they are still not sure whether Apple's OLED pursuit "will be a hit", but it is necessary for them to "walk down this path and transform itself." Back on September, 9 to 5 Mac reported that Apple is negotiating with Sharp to supply them with the material for the new iPhone 8.
As for Apple analysts, the shift, or the inclusion of OLED in their arsenal will bolster the company's aim to reinvigorate iPhone sales next year. Over time, Apple and its users are seeking "to deliver a desirable new iPhone model", and one way to entice the market back on their side is to create a new handheld with new features. They believe that the iPhone 8 will be offered in larger variants, "bezel-less design" and the alleged curved display screen technology.
