Marvel is teaming up with fashion brand Vans to create clothing, accessories, and the perfect footwear for kids that will make them feel like their favorite superhero.
Vans x Marvel Collection
Marvel is looking for ways to expand its marketing reach and what better way to do it than through fashion. The studio is now teaming up with Vans for its 70 piece Fall collection and bringing fan-favorite Marvel characters into fashion.
Vans confirmed that this is its biggest collaboration, to date, with Marvel. The creative partnership brings "Off The Wall" superheroes of the Marvel Universe into an extensive range of accessories, footwear, and apparel. The famous characters to be featured are Deadpool, Hulk, Black Panther, Iron Man, and The Avengers as a group.
The Vans x Marvel collection will also feature Captain Marvel backpacks and Black Panther high-tops. The collection kicks off with a selection of footwear available in various sizes for kids, adults, and toddlers. The sneakers are uniquely designed to represent each Marvel character.
Sneaker Designs
The Super Hero squad represents the OG Avengers Thor, Hulk, Captain America, and Iron Man. The shield graphic heel counter and vivid blue toe-box represent Captain America, while the shoe tongue has been reimagined to Iron Man's high-tech suit of armor.
Meanwhile, the silver leather wing Sidestripe is a nod to the God of Thunder Thor. Hulk is represented by the brightly colored outsole in green and purple hues through Vans Classic Slip-Ons in a checkerboard pattern.
The Authentic batch, on the other hand, showcases other Marvel superheroes. This includes Spider-Man, Black Panther, and Black Widow. Black Panther is reimagined with Sk8-Hi references to King T'Challa's vibranium suit. Spider-Man's abilities are on display across the classic slip-on sneaker and Side-On sandal.
Meanwhile, Deadpool makes a cameo in the Vans X Marvel collection in the Sk8-Hi. The red and black leather in Vans' high-top is inspired by the character's weapon such as his katana and ninja stars.
Aside from footwear, the Vans x Marvel collection also includes men's T-shirts, socks, hats, jackets, and pullover hoodies. Kids-only footwear styles include the Sk8-Hi Zip featuring Spider-Man, Slip-On Baby Groot, and footwear featuring the women of Marvel.
Vans also offer customers a limited time offer to create their own Vans X Marvel designs for Vans x Marvel prints. Vans X Marvel collection is now available in the market following its launch on June 8.
