An Alabama mom, Krystn Keller, found the solution to intense eczema after visiting 14 doctors for her son's skin condition. Even though they applied many over-the-counter and prescription creams to Elliott Keller's face, still nothing happened. Thus, the mom set out to create a soap that would nourish her son's irritated skin.
In a YouTube video, Krystn recounted the backstory of how she founded "Keller Works." She said that Elliott was not reaching his milestones properly because he was so focused on relieving the itchy feeling. It was the hardest thing for her to see her son go through the irritation.
Watched soap making video on YouTube
Krystn set out to create a soap for her son's skin condition. Her son was allergic to more than 50 foods, and one of them is meat. Krystn had no choice but to exclude goat's milk because Elliott could not tolerate it. Meanwhile, she watched "The Soap Queen," Anne-Marie Faiola, churn out beautiful soap bars on YouTube.
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After six months, Krystn was finally able to cold-process a soap that is like a real bar of soap. The soap she cured for four weeks was made of organic palm, coconut, castor and rice bran oils, sunflower, shea butter. and oats. She used it on Elliott's face, and after two weeks, everyone in the community noticed that his eczema was gone.
Everyone was curious about how Krystn did it, and they wanted to buy the soap that she never intended to sell at first. In December 2011, "Keller Works" was born. It started to take off when a chiropractor, Michael Bucknell, owner of Redbar Espresso & Market, became Krystn's first wholesale account. He was the one who encouraged the mom to use natural remedies for her son's skin.
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View this post on InstagramGIVEAWAY TIME! We are so excited to partner with @beautyologie to bring some clean, allergen free skincare into your life! One lucky winner is going to receive: Keller Works Elliott’s Body Butter, Elliott’s Salve, Elliott’s Oatmeal Soap, Clean Thieves Soap, Lavender Soap, and 5 Essential Oil Roll-Ons ($65 value). Here’s how to enter: Make sure you’re following us, @kellerworks, and @beautyologie Like this post! Comment below and tell us about a mom who inspires you! Optional BONUS ENTRIES: Tag your friends on this post. Each tag will count as an entry, so tag as many friends as you want (make sure you tag 1 person per line). Share this post on your story and tag us and @beautyologie Contest is in no way affiliated with Instagram and is open to U.S. residents only (18 years and older). The contest will end at 11:59pm PST on Thursday, August 30, 2020. Winner will be announced on Monday, August 31, 2020. Winner will have 48 hours to respond, if not another winner will be chosen. Good luck! #giveaway #giveawaytime #skinallergy #kidswithskinallergies #allergyfriendly #eczema #eczemarelief #eczemahealing #eczemaskincare #cleanskincare #cleanbeauty #allergenfree #organicbeauty #organicskincare #youtube A post shared by Keller Works Naturals (@kellerworks) on Aug 28, 2020 at 7:41am PDT
Brand expansion
The brand is now found in 20 retailers and will soon hit its target sales of $150,000. From Elliott's Oatmeal Soap, the original oatmeal soap, the brand has expanded to 14 different soaps and 14 non-soap items, which are priced at $6 to $16.
Through YouTube, Krystn's motherly love and persistence have made the brand's tale fly an Expedition Media crew from Los Angeles to Mobile a year ago. Since its upload on April 22, Krystn's video was already viewed 82,100 times.
Her brand became known to YouTube after an article from AL.com mentioned how she relied on YouTube videos to make soap. For five days, the platform followed them and it was the coolest experience for Krystn because she felt like a movie star. She is hoping that YouTube could give her more exposure on a national level because now, they are based on the Southeast.
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Krystn's brand has touched the hearts of many moms. She explained that they get emails almost every day from moms or grandmothers who have a child or grandchild that suffers from severe eczema. She felt gratified after receiving before and after photos because she hopes to be a household name.
