Ingrid & Isabel, the leader in stylish maternity dresses, has announced their own "Wellness Page," described as "a curated one-stop shop for every mama's self-care needs."
The newly released Wellness Page continues to build on the brand's commitment of being made by moms, for moms - offering a new service for mothers everywhere. A statement from Ingrid & Isabel declares that every item featured in the self-care guide has been "tested on real pregnant & postpartum women," adding that every product has been created with nothing but the best ingredients.
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A One-Stop-Shop Self-Care Portal
While it contains the top selection of wellness products handpicked by experts over at Ingrid & Isabel, the Wellness Page doubles as a resource for commerce and content. The guide aims to help mothers be informed and assured of their persisting inquiries, especially those among the products that are perfect for their stage in pregnancy, finding the right material for the right symptoms, and more.
Tagged as "Wellness + Skincare," the Wellness Page sports the slogan "For Every Belly, From Brands We Love." An online questionnaire walks mommies through the self-care process, asking them which symptoms they are currently experiencing, divided into trimesters, each with a brief introduction.
From the unexpected ups and downs of the first trimester to the last hurdle before labor, Ingrid & Isabel narrows down what every mom needs depending on what they particularly feel at the moment.
Selecting the symptoms that apply and pressing submit filters down the extensive product catalog to those that match the selected options. For example, an expectant mother at the third trimester experiencing sleeplessness will receive online shopping recommendations for pregnancy flakes - which helps relieve aches, soothe stress, and increase energy - or a recommendation for an organic sleepy lotion that calms the nervous system in preparation for a much-needed good night's sleep.
Products in the Ingrid & Isabel Wellness Page can also be sorted based on various criteria to allow accessibility and versatility in selecting products: from a specific brand, a certain set of symptoms to simply taking a look at the catalog's best selling products.
About Ingrid & Isabel
As an actual "by moms, for moms company," Ingrid & Isabel traces its roots to its founder Ingrid, whose personal experience with the pregnancy would later inspire a global trendsetting brand. Struggling with what to wear, followed by a "flash that was part inspiration and part desperation," she MacGyvered her way by pulling a tube top over her then-unbuttonable pants.
Not only did the solution work, but it also smoothened out the lines under her shirt - giving birth to the Bellaband, which essentially converts pre-pregnancy clothes into comfortable maternity ones.
The Bellaband first hit the stores back in 2003, eventually growing and evolving into the maternity brand Ingrid & Isabel, the largest retail brand of its kind in the US.
From the belly to the baby, Ingrid & Isabel offers style and confidence with products tested on actual pregnant moms to specifically tailor to the needs of a pregnant woman in various stages before, during, and after giving birth.
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