Public school education reforms are being pushed in order to give solutions to students' problems. However, many of these education reforms are turned down and if approved, they are not implemented in an effective way. The reason why many public school education reforms fail might be due to ineffective marketing.
NY Daily News shared some marketing tips that can help education reforms become more effective and useful. Hopefully, these tips can help reformers implement their public school education reforms in a way that can really help and protect students.
Thank you Harvard #AEI executive council and HKS GOP for hosting a great conversation about education reform. pic.twitter.com/qkXDNykYbx
— Gerard Robinson (@gerard_924) April 1, 2016
1. Updating And Improving The Education Reform
One of the reasons why companies such as Apple or Nike are so successful is that they constantly try to update and improve their products. Therefore, one of the best marketing tips for effective education reforms is by updating and improving them.
"Education reformers have been selling the exact same 'model' since they introduced their offerings over 15 years ago," NY Daily News explains. "If the ed reformers expect to achieve positive connections with their customers - which would be students, parents, and yes, teachers, since they'd be the ones who would be implementing the reforms - they need to devise something new, test it, refine it, focus-group it with their target customers, roll it out, and be willing to modify it based on feedback from the market."
2. Give Your Customers What They Actually Need
Many reformers design educational reforms without consulting their "customers." This is a big mistake because students, teachers and parents can actually guide education reformers on what is actually useful, what is not and how it can all be improved.
3. Make Your Customers Love You And Your Product
One of the most effective marketing tips to make education reforms become more effective is by making sure that you have the love and support of your customers. This can be achieved by treating the customers properly, giving them respect, listening to their feedback and treating them like partners. "Over time, you can develop a relationship with your customers, especially if your 'touches' are information or educationally-oriented and are designed to add value to their experience with you, rather than just as a mechanism for pushing products or services," Entrepreneur.com shares.
