Mother's Day 2016 in the US is expected to be the most commercialized version of the holiday since 2003. Americans are projected to spend an all-time high record of $21.4 billion for jewelry, flowers, greeting cards, meals and other traditional Mother's Day gifts.
Americans' Anticipated Mother's Day 2016 Spending
A commissioned survey of the National Retail Federation (NRF) found that Americans will be spending an average of $172.22 to celebrate Mother's Day 2016. Although the average is 40 cents lower compared to the Mother's Day spending in 2015, it is expected to hit an all-time high record of $21.4 billion since the retail trade organization started tracking in 2003.
NRF projected that Americans will be spending $4.2 billion to purchase jewelry gifts on Mother's Day 2016. Moreover, an estimated $4.1 billion will be spent on dinners and other special outings, while $2.4 billion will be spent on flowers. The expected Mother's Day 2016 spending is way higher compared to the $12.7 billion Father's Day spending of Americans last year.
What Moms Really Want On Mother's Day 2016
NRF also estimated that 78.4 percent of Americans will be buying greeting cards on Mother's Day 2016 while 66.5 percent will go for flowers. Moreover, restaurants are expected to be busy with 55.2 percent of Americans planning for dinners and other special outings.
But a Mediabrands survey found that most moms do not prefer gifts and treats on Mother's Day 2016. CBC reports that the survey found that six out of ten mothers want to spend time with their family members on Mother's Day 2016. Only 4 percent preferred receiving gifts and getting treats.
Moreover, in a separate survey by coupon site RetailMeNot, 25 percent out of more than 1,000 respondents wanted a nice meal on Mother's Day 2016. On the other hand, 16 percent of surveyed mothers wanted a gift card while 13 percent preferred a day-off.
How will you spend Mother's Day 2016? Share your thoughts below.
