"Pokemon Go" is starting to lose is stardom as a new smartphone app will take its place. It was recently revealed that "Super Mario" will soon be available on iPhone.
Apple recently launched their latest device, iPhone 7. Along with their latest smartphone release, iOS will be releasing an additional spice into their software. Business Insider announced that a new game, "Super Mario Run," will be made available into the iPhone technology.
During iPhone 7's launch event, Shigeru Miyamoto, the video designer of Super Mario Bros. announced that "Super Mario Run," will be made available before the year end. Nintendo of America then confirmed Miyamoto's "Super Mario Run" announcement after they posted a tweet stating that the game would be available by December 2016.
Nintendo's step to bring "Super Mario Run" to iPhone definitely pulled their sales up according to Fortune. It was then cleared out the "Super Mario Run" that's available on iPhone is completely different from the ones played on Nintendo consoles. The ones available for iPhone would only be needing on button as Mario would just have to gather coins and jump around.
"Super Mario Run" is a huge leap taken by Nintendo as they transitioned to smartphones. It was then mentioned that Nintendo shares made "went up 28.79% to $3.32.", thus Nintendo's move to join the smartphone ear could possibly pull up their sales.
Nintendo has been innovating countless ideas to bring their name back on track. "Pokémon Go" may have boosted their popularity but bank analysts pointed out that "Pokemon go" is not enough to create a phenomenon.
"We have not directly incorporated revenue from Pokémon Go in our model. We rate Nintendo a SELL." Jay Defibaugh at CLSA stated. "The economic benefit to Nintendo from Pokémon Go is rather unclear. In our past conversations with Nintendo management in the context of Pokémon games for Nintendo handhelds and consoles, management has indicated that Nintendo receives royalties for Pokémon titles but surprisingly little direct profit, benefiting instead from the impact of Pokémon titles on hardware sales and penetration.
