Sales of Smartwatches have seen a steady decline over the past few months, however, Apple Watch is still on top of the leader board. Since the release of Apple Watch, it has been consistent in sales performance.
According to CNET, the number of smartwatches shipped all over the world has been on a decline for 52 percent compared to the same July to Sept. period last year as computed by analysts. Apple still remains the leading smartwatch maker but it fewer and fewer customers are buying the Apple Watch.
Apple Watch has lost significant market share to Garmin because of their focus on fitness- focused and active lifestyle smartwatches. Apple still dominates the market share with 70 percent and Garmin only with 2 percent back in 2015. For 2016, Garmin has leaped to 20 percent while Apple has 40 percent.
The Apple Watch is still the preferred watch even with Samsung as an entrant to the smartwatch category. Samsung is releasing Gear S3 known to be one of the closest competition of Apple Watch. Samsung Gear S3 has not been on sale yet and release date has yet to be announced by Samsung.
Another smartwatch that tried to rub elbow-to-elbow with the Apple Watch was Moto 360 device by Motorola. It's known that Motorola has been a victim of their own success because vendors sold out their first and second generations Moto 360 and has not released any follow-up device after.
As added by The Inquirer, IDC's research also claimed that the sales of smartwatches fell to 3.5 million units in the second quarter of 2016. This is 32 percent decline compared to last year's performance same time last year.
The Apple Watch picked up 47 percent of the smartwatch market in the second quarter, which translates to 72 percent decrease exactly same time as 2015. Apple Watch's sales is also expected to pick up and increase as Apple released Apple Watch 2 together with iPhone 7 in September 2016.
