Samsung's recent downfall due to the Note 7 incident sparked a worldwide panic and doubt regarding the company's next product. The Galaxy S8, which was deemed to be Samsung's savior during this time of disaster is now in every Samsung consumer's watch list. Can the Galaxy S8 bring back the glory that the giant company once experienced? Or has the company reached the threshold of its role in the smartphone industry?
Part of the rumors regarding the Galaxy S8 features was enlightened by Samsung's Vice Chairman Lee Jae-Yong last weekend stating that the upcoming S8 will have a "sleek design" and 'improved camera" based on an article by Forbes. The statement sounded like any other marketing scheme when it comes to upcoming products. The worldwide recall of the Galaxy Note 7 will cost the company an estimate of $5.3 billion in terms of losses, not to mention the damage to the company's reputation.
Forbes' contributor Ewan Spence in one of his article wrote that: "The Galaxy S8 has to carry the South Korean company on its shoulders. It has to rebuild the reputation that the Note 7 has burned down." The Samsung Galaxy S8 now bears all the pressure from the Note 7 incident, especially that some of the rumors suggest that some of the upcoming smartphone's features are just remnants of the Note 7 technology which were not fully utilized.
Samsung's current dilemma is considered as one of the company's turning point. The incident translates the true meaning of quality versus quantity and that the customer still has the absolute power over the purchase of goods and services. Samsung messed up not on their generic or regular phones but on their feature phone, a phone which shadows the company's values. It took its eye off the ball and suffered the consequence.
