"Beauty and the Beast" got fans excited right after the first trailer was released. The film's first trailer, which was released on November 14, was able to surpass the record of "50 Shades of Grey" in terms of the number of the teaser's viewers. Aside from the excitement that built up prior to the release of the film, inside scoop from the actors, actresses and the crew managed to capture the viewers' attention, especially Durran's statement in regards to Emma Watson's dress.
Belle's iconic yellow dress was made by one of the greatest costume designer, Jaqueline Durran. Emma Watson who plays Bell was highly impressed as to how the dress was made. Watson then explained that her yellow dress played a vital role in the film, as it managed to tell the story according to Entertainment Weekly.
"I really embraced working on the dress, making sure that it was utterly whimsical and magical," Emma Watson stated during her interview. "The scene that I wear that dress in, and I have that dance in, it really tells the story of Beast and Belle falling in love. You know, we don't have a huge amount of time in the story to tell that story. The dance, for me, is really where the audience starts to see it happening and starts knowing that it is happening."
As for Jacqueline Durran's remark on Watson's view on her role as Bell, the costume designer explained that Emma Watson refused to wear a corset beneath her dress. Durran then added that Watson wanted to be an "active princess," a remark which sparked positive results among fans as it pushed for positive body image.
"For Emma, it was important that the dress was light and that it had a lot of movement," Durran says. "In Emma's reinterpretation, Belle is an active princess. She did not want a dress that was corseted or that would impede her in any way."
Emma Watson is a strong advocate for female empowerment. During her interview with Harper's Bazar, Watson opened up about her struggles and insecurity, showing her fans that she too, is capable of feeling negative emotions despite being looked-up to.