"Battlefield 1" has gradually earned a significant amount of players over time, but the numbers may suddenly drop following the Twitter memes that got the fans dismayed over its insensitive content. Now, developer Electronic Arts faces the "Battlefield 1" players to end the controversy.
Players of "Battlefield 1" apparently did not like what the Electronic Arts team have posted on the "Battlefield 1's" Twitter account, which carries the meme "#justWW1things." The hashtag, along with three offensive phrases, is deemed to be disrespectful to the sensitive events that happened during World War I.
The meme quickly became viral as "Battlefield 1" players began to express their dismay over it. EA has immediately deleted the tweets to stop the spread of anger. One of the tweets used the hashtag along with phrases like "weekend goals," and GIF containing brutal scenes from "Battlefield 1."
The "weekend goals" was posted on Oct. 30 at 11:00 a.m. The phrase was accompanied by a GIF from "Battlefield 1" of a soldier being killed alive by a flamethrower. Then, another phrase that reads, "when you're too hot for the club" was seen along the gruesome photo.
via GIPHY
Prior to that, "Battlefield 1" posted another tweet to ask the players, "Your squad got big plans for the weekend?" Though this may sound harmless, "Battlefield 1" posted a GIF that contains a zeppelin on fair, crashing to the planet in the background.
Then, another post that read, "When your squad is looking on point" came out. Even though EA has deleted their posts, some were able to preserve the image and so the anger continues.
The @battlefield tweet I do hope they apologize for pic.twitter.com/rfgH2uMAHX
— BEWARE: Ed Zitron (@edzitron) October 31, 2016
To save "Battlefield 1" from complete downfall, EA immediately released a public apology, stating that they take responsibility for the offensive content they have posted that affected the "Battlefield 1" fans. They also acknowledged that their posts were disrespectful to the events happened during the World War I.
A company representative spoke to Polygon about the "Battlefield 1" Twitter controversy. The EA spokesperson said, "We would like to apologize for any offense caused by the content in the last 24 hours posted on the @Battlefield Twitter account. It did not treat the World War 1 era with the respect and sensitivity that we have strived to maintain with the game and our communications."
"Battlefield 1" came out earlier this month, taking the players in the chaotic scenes of World War I. The war lasted for four years from 1914 to 1918, which killed more than 7 million civilians and 37 million soldiers.
How did EA's post on "Battlefield 1" affect you? Share your thoughts below.
