After months of unofficial hiatus, Taylor Swift drops a new and exciting treat for her throng of fans. The "Bad Blood" singer now has her own TV channel: Taylor Swift NOW, via AT&T's DirecTV platforms.
Taylor Swift NOW will air everything and anything Taylor Swift. Fans can expect exclusive content, never-before-seen footages, and special performances. According to AT&T's press release, the channel will also broadcast "special glimpses into Taylor's life and work."
As previously reported, AT&T's DirecTV streaming service will launch on Wednesday, Nov. 30, 2016. Taylor Swift NOW, however, will launch on a later date. To get the channel on your screens, you will have to subscribe to any of DirecTV Now packages. Subscription starts at $35 per month.
The new channel is part of a multi-year partnership between the Grammy-winning pop star and the communications giant. Swift is also slated to perform at the DirectTV Super Saturday Night concert in Houston on Feb. 4, 2017, the night before the Superbowl. Expectedly, the performance will also be broadcast on the singer's exclusive channel.
Taylor Swift NOW is a sure treat for all TSwift fans, or "Swifties" as they are fondly called, who are eagerly awaiting their idol's next move. It's been two years since Swift released her last album, "1989," and she has not released a single since February this year.
The "Out of the Woods" singer was recently seen at the Country Music Awards, but she did not perform on stage. Her last performance was during the Formula 1 US Grand Prix in October, where she surprisingly belted out ex-boyfriend Calvin Harris' song, "This is What You Came For."
With Taylor Swift NOW, Swift becomes the first and only pop star to have her own dedicated channel. After hit singles, sold-out concerts and multiple awards, the 26-year-old singer-songwriter proves that she's out for world domination.