Sandy Hook Promise, an organization formed by members of the family affected by a mass shooting at Sandy Hook Elementary School in Newtown, Connecticut, in 2012 which has claimed several lives including the six staff of school and 20 children, has released a video campaign in collaboration with BBDO New York to point out warning signs displayed by possible school shooters. The powerful video campaign entitled 'Evan,' shows how easy and straightforward it's to oversight the signs of somebody planning a mass shooting.
Sandy Hook Promise has learned that 80 percent of school shooters and 70 percent of people who have suicides told someone of their great programs before committing it, however not interferences were not made. To reduce the figures of gun violence acts every day, the organization, in cooperation with BBDO New York, an award-winning advertising agency, has launched a powerful PSA video campaign entitled "Evan" in order to inform people that most often warning marks are showed before a real performance of violence transpires, however often people don't see what's in from of them.
The video ad starts by narrating a sweet and loving story of two ordinary high school teenagers creating a connection through a desk inside the library. Eventually the video highlights, though, that giving more attention to the two teens draws the focus of people away from other story happening in the background.
"It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence - these acts are preventable when you know the signs," Huffington Post quoted Nicole Hockley, the Managing Director and Co-Founder of Sandy Hook Promise, as saying. She added that everybody has the power to interfere as well as get help.
Here are given off signs to watch out for any persons who might be planning or preparing gun violence. As per Sandy Hook Promise, here are the signs of people who wanted to start a shootout.
Sign no. 1 - Strong obsession or fascination with firearms. If a person has a keen interest in guns, it can be an indication that the individual might plan gun violence.
Sign no. 2 - An Extreme study of mass shootings and firearms. Sandy Hook Promise said that intense research about mass shootouts and guns might mean that person is prepping gun violence.
Sign no. 3 - Bragging easy access to guns or firearms. Another sign of possible mass shooter is bragging about easy or illegal access to guns.
Sandy Hook Promise noted that no one of those signs is a particular hint that somebody is prepping any gun violence. However, they said "but when many cumulative or connected signs are noticed over a period," it might be the perfect time to ask help. The group is composed of parents who had lost their kids in the Sandy Hook Elementary shootout in Newtown, Connecticut four years ago.
