Every day, frontline health staff are risking their lives to prevent the further spread of the coronavirus. They are doing their best to stay healthy even though they expose themselves to the virus. Without expecting something in return, they would appreciate simple gestures from the people around them.
To honor the frontline healthcare workers amid the pandemic, the American Girl brand has its fair share. The doll brand announced on Monday that they have a #ThankYouHeroes initiative. Featuring a donation program, the toy company wants to recognize local heroes. It initiated a new contest and a new scrubs outfit for its dolls.
American Girl thanks everyday hero
The $24 limited-edition outfit is available for preorders with a shipping date around August. The outfit includes a paint splatter print top, pink scrub pants. It also includes slip-on shoes and a face mask.
American Girl will donate to the "First Responders Children's Foundation." Every scrubs outfit sold equates to one doll craft activity book. Their limit is up to total retail of $135,000. The foundation supports children of first responders who are working to fight the coronavirus.
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American Girl gives away free doll masks
The Mattel subsidiary is also going to give away free doll masks. It will be available in American Girl stores that will reopen. Their main goal is to promote the use of face masks. On its website, the company released a video on how to make doll masks. It is to help kids to make their own at home.
The toy brand will have a "Heroes with Heart" contest. Its goal is to honor the health crisis's essential workers. Through June 26, you could propose anyone from the nurses to the grocery employees. All you have to do is submit a photo and add their description with at least 250 words. Write about their occupation and how they have helped your community.
The company will award a custom American Girl doll with the outfit of their choice to the five grand prize winners. The person who nominated the winners will receive an American Girl gift card worth $200.
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Honoring healthcare workers
General manager Jamie Cygielman said that the company always likes to celebrate ideas of acting with courage and compassion. She also said that they proudly honor the dedicated healthcare workers and other heroes. These people put their lives at risk to help everyone in the community.
Other Mattel brands like UNO, Fisher-Price, and Barbie also introduced #ThankYouHeroes programs. Barbie will donate up to 30,000 dolls to the "First Responders Children's Foundation." For every eligible career doll purchase, the company will give another one to the foundation.
In April, Mattel introduced its new toy collection. It is composed of 16 collectible action figures. It comprises of four from each of doctors, nurses, Emergency Medical Technicians, and delivery drivers. Each figure represents varied genders and skin tones. Their goal is to make the hard times easier for children and adults.
Fisher-Price also released a five-character Little People Community Champions set. The set is composed of heroes who do not always receive credits from all their hard work. The five-character comprises of a physician, nurse, Emergency Medical Technician, delivery driver, and grocery store worker.
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